Social Media

I create engaging social media strategies and content that drive brand awareness and engagement. Leveraging tools like CapCut for video editing, Sprinklr for social media management, and Canva for quick, impactful designs. I deliver visually compelling and results-driven campaigns. I’ve partnered with brands such as Wawa, The Darren Daulton Foundation, Cadency, and Beachwaver to create content that resonates and performs across platforms.

Wawa

Social Media & Brand Creative Intern

As the Gen Z intern, I was tasked with helping identify “hot trends” for social channels and how we could find a “Wawa way in” to join the conversation around the trend. This included viral sounds, pop culture, evergreen trends, and more. Some of my work and the results are pictured below.

A sandwich with meatball filling, cheese, and sauce in a sandwich bun, with the text 'Mommy's Little Meatball' above it.

9.85% ER

+3.81% above Q2 benchmark

A young woman with long brown hair smiling inside a fast-food restaurant with digital menu boards and snack displays in the background.

9.2% ER

+3.16% above Q2 benchmark

A handwritten list on a white background with bold headings 'bare minimum' and 'princess treatment.' The list under 'bare minimum' includes items about a woman referencing her relationship and interactions with a person who takes her to Wawa, knows her preferences, plans dates, uses rewards points, and pays for her. The rest of the list includes details about their connection and activities they do together.

8.07% ER

+2.03% above Q2 benchmark

The Darren Daulton Foundation

Freelance Social Media Content Creator & Manager

Through my work with The Foundation, I pitched the creation of a TikTok account to a hesitant Board, and became the sole creator for that channel. I worked alongside an agency representative and freelance marketer on all other social channels. Our main objectives of social media posts, is to build brand awareness, generate donations, and share our mission.

Trend-Driven

A large screen displaying a message about Darren's legacy at a formal event with a stage, musical instruments, and people seated in front. The message reads, "Darren must be proud knowing his legacy lives on within us, and that’s what really matters," with a red heart emoji.

Mission Focused

A woman speaks into a microphone while holding her phone in a room with a group of people gathered around her. The room has wooden beams on the ceiling and decorative lighting.

Grant Recipient

In 2024…

$180,000

donations

+750

followers

+90,000

unique viewers

Brand Ambassador

Beachwaver Co., EVRY Jewels, Princess Polly, & University Tees

Promoted brand awareness through strategic content and peer-to-peer marketing. I created compelling content to drive social engagement and even had the opportunity to share a personal code for followers to use and receive discounts on products, as well as receive commission for each sale made.

Person holding a pink box with red snowflake patterns near a window, with water and sky visible outside.

WATCH HERE

A woman with blonde hair tied back, smiling and holding up a gold necklace chain. She is wearing a white sleeveless top, and the background suggests she is indoors with warm lighting.

WATCH HERE

Young woman wearing a black sports bra, teal high-waisted pants, and sandals standing on a sandy beach with grass, wooden fence, and ocean in the background under a partly cloudy sky.

VIEW HERE