Strategy
Through internships and coursework, I have delivered strategy work centered on thorough research and cultural insights that includes actionable recommendations for companies to be able to authentically connect with their audiences. With brands like Smoothie King and Tanger, I hosted focus groups with Gen Z to better understand their power in connecting with brands. At Wawa, I regularly offered insights and deliverables on Social Media Strategy.
Cadency
Social Media Director & Account Manager
Cadency is Clemson University’s coveted student-run marketing agency. I was assigned to work as a Creative Copywriter and Brand Strategist on the Smoothie King team with five other teammates. Throughout the semester, we created surveys to gauge brand awareness and performed a complete brand audit, held a taste test activation to discover Gen Z taste profiles, created a mock-up BYO menu, and performed an eye tracking study as a part of our final presentation. I then worked on Tanger as a Co-Account Manager, where I spear-headed social media campaign concepting to be proposed to the CMO.
The Ask:
Strategize how to get Gen Z in stores.
Deliverables:
A brand new, BYO menu, with eye tracking survey results data.
Wawa
Social Media & Brand Creative Intern
Over the summer, I created concept decks full of social media ideas based on asks or specific campaigns that were presented with management and agency teams. I frequently assisted in the creation of the content, and worked through multiple rounds of revisions. Also, I researched and presented an overall social media strategy deck including musical brand partners. I conducted research via surveys sent out to 500+ customers and case studies online, which I presented to the CMO.
